I seen Brazil August 13th-17th to study 3G media service development. I saw big modifications from my personal earlier visits. In 2002, the top thing got 2G prepaid launches – my personal job led to a sizable deployment (at TeleSP, today element of Vivo) with Portugal telecommunications Inovacao. Then in 2004 the topic had been NGN and VoIP, we provided all of our experience with providers particularly Brasil telecommunications, in addition to their President, marathon runner Carla Cico. I found myself really impressed with her but stayed a modest ? race athlete. Between 2004 and 2007 I watched this amazing variations : 2G cellular entrance hits 60percent, and 3G is originating fastGrowth surpassed 20percent in recent years, Brazil has 115 million cellular customers, a 58% entrance, 80% on pre-paid systems per Anatel . We have believed the month-to-month ARPU at 13$. All this work produces Brazil the fifth biggest cellular market (after China, United States, Japan, Russia).On the cellular advancement part, 3G was eventually becoming rolled-out with auctions by Anatel of 1900MHz and 2100MHz bands (established in 2000 but postponed to 2008). The program anticipates 80per cent metropolitan plans by 2010 at a high price forecasted at 3B R$.
Cellular phone operators tend to be combining in a duopolyThe second change is the fact that competition in Latin The usa with Mexico is ultimately causing a duopoly of cellular operators in Brazil. Telefonica’s try using control of Telecom Italia and ensuing an equity in 53percent of Brazil’s cellular. This scales America Movil’s control over Claro directed by Mexican billionaire Carlos Trim, just who also manages Telmex and is also growing in other Latin-American markets. A beneficial way of measuring industry focus could be the HHI directory which went man looking for woman down from 3213 to 2257 in five years (Herfindahl-Hirschman list) and ought to drop more after current M&A.
Like for my earlier visits, I became organized by outstanding peers : Jefferson Kishida who’s many awareness about system structure in the country and Fausto Dedeschi that has been using the Latin The united states telecommunications market for years. (when you look at the picture Jefferson Kishida with me at Brazil telecommunications in 2004 and in 2007 at Vivo with Fausto) Dedeschi and Carlos Alberto Pinto “Cap”) During this check out, I experienced the chance to see feedbacks from major providers regarding the 3G programs : Vivo and TIM (Telefonica–controlled) and Claro (America Movil’) whom dominate but Oi who’s getting business (controlled by Brasilian driver Telemar).
Brazil’s social media increases into cellular 2.0The third change may be the continued growth of the Brazilian internet event . From the structure side there have been noticeable advancement : internet surfers doubled to 41 million since 2004 [ITU 2007] connected using 51 million fixed contours (26percent entrance) and 6 million set broadband (3.1per cent penetration, 11th internationally). Newer and more effective cable tv companies become frustrating the 5 incumbents Telesp, Telemar, Brasil telecommunications, Sercomtel, and CTBC Telecom : we noted the cable operator web Servicios supplying a 8Mbps service. Broadband price is nevertheless a big substance, the cost proportion for the ordinary money being 10 X that of western European countries. Computer entrance is 11% and horsepower is just one of the manufacturers adding to effort to lessen costs so there were has for the variety of 500$ with 24 thirty days payments.Brazil prospects try social networking practices. The united states requires the amount 2 situation in the world in Ipsos’ Face regarding the internet research. They measured energetic (thirty days) SNS usage in southern area Korea 55per cent, Brazil 41%, Asia 27%, Mexico 26%, additionally the me 24%.
In next lives, Brazilians include sixth biggest people with almost 5% of globally people. I have seen Paulisto SNS customers in fashionable net pubs like this one :
The natural evolution of social media on mobile has recently created various notices. Dada Brazil founded a mobile SNS that allows cellular websites with photographs and movie. Dada Smartphone keeps 7 million users global, 3.2 million in the usa. Vivo and StreamVerse went a proof of idea for mojo, which enables mobile blogs, RSS nourishes, vote/picture-vote, talk, share artwork, and position. And .but doesn’t divulge wide variety in Brazil. Focus movies / Conquest, a Brazilian mass media company together with Korean IntroMobile launched your own web log solution NetMirror. IntroMobile have earlier deployed its mExtendMedia MMS option at VIVO.
Portable instantaneous messaging is also being marketed nicely. This mix for MSN cellular phone got posted for you tubing : mobile phone 2.0 must fit with personal and economic variations Brazil is that are a nation with divisions. Sao Paulo state and urban area be the cause of 3 million associated with 5.3 million Brazilian companies. Most website subscribers are part of the poor inhabitants but a little component were educated and wealthy . To supply the potential of 3G social network providers it’s vital that you think of treatments that could bring both a high-end western-style (like mobile television content material and movie blog posting) and a cheaper 2G adaptation (like and cluster SMS, ringtones, cards, notifications). Brazil’s economic situation are in the utmost effective tier within BRIC region (GDP per capita at purchasing energy parity, supply: Economist)Brazil 8,997Russia 11,059India 3,508China 7,498Mexico 10,817
Test drive cellular video fantasies
This HP-sponsored webinar ended up being managed by Light browsing who archived they. I’ve published an extract lower. Dreaming of idea carsWondering about personal video clip and 3G provider advancement, I in comparison this to approach automobiles Henry Ford might have dreamed of as he started: there is no consumer industry and bad roadways and no fuel-efficient motors – but it all emerged collectively. I will be today believing that individual video will slowly but steadily establish among the media popular. User approval failed to occur at straight away, because a critical size of service and people had not been available – but also because some technologies issues happened to be un settled, including H.324M very long phone call set up (solved with Annex K) and/or latency on the very early 3G data hyperlinks (can be resolved with HSDPA and HSUPA if it gets offered). Motivating the test of the latest servicesOne approach we advocate is always to test-drive an important few very early solutions with soft-launches, to fulfill the lots of of personal habits. And even more importantly to open commonly the cellular video infrastructure to material manufacturers, web-developers so they are able just be sure to establish brand new principles and organizations. It must be as easy as publishing on a blog or building a mash-up from ingredients. It must bring in the imaginative news men, besides the engineers. Over the past 12 months, dealing with HP OpenCall pc software, We have learnt so much from every single video clip calling project we founded in Asia and European countries. It really is obvious the role of larger agencies would be to let younger teams incubate new tough options, and it is feasible should you present interest and curiosity. In the beginning, as many of us, I found myself upset by this type of a slow provider use but I have seen a lot of designs that i will foresee a gradual take-up of shared user generated content within each day’s communications.
